A lot of my thoughts on activism and how to convince people end up in the realm of 'perceived value' and connect these days to the TEDTalk here
(He mentions supermodels in a different context, and also talks about environmental stuffs)
One idea I had over break that i'd like to try is to have a table in towers lobby with signs of 'questions/confused about global warming/climate change? Come talk to us!' without FTP or ESW anywhere on them, and see who comes up to chat. Obviously, whoever is tabling should have a lot of background and information available to give people (websites as well as articles, preferably). Might be interesting, and somewhere between education and activism.